24 July 2019 - DOHA, Qatar:  Tawar Mall, one of the largest shopping malls in Qatar, celebrated the ground-breaking ceremony of NOVO Cinemas yesterday evening in the presence of Mr. Abdulaziz bin Nasser Al Khalifa, CEO of Qatar Development Bank and Chairman of Novo Cinemas and Mr. Jassim bin Jabr Sultan Tawar Al-Kuwari, Chairman of Tawar Mall.

Tawar Mall has partnered with Novo Cinemas, the Middle East’s most innovative cinema and a subsidiary of ELAN Group to open a new state-of-the-art cinema in Tawar Mall. Mr. Abdulaziz bin Nasser Al Khalifa and Mr. Jassim bin Jabr Sultan Tawar Al- Kuwari did the honor of ribbon-cutting in the presence of their distinguished guests and media members, where the invitees were taken on a special tour of the cinema.

Tawar Mall, Mr. Jassim bin Jabr Sultan Tawar Al-Kuwari commented: “It is a pleasure and an honor to launch Tawar Mall NOVO Cinemas”.

On this occasion, Mr. Khalid Al Muraikhi, ELAN Group Chief Support Officer said, “We are delighted to open Novo Cinemas in Tawar Mall, which will further expand our business in Qatar and strengthen our position as the market leader in providing an unparalleled entertainment experience. With this opening; Novo Cinemas will now have 48 screens in Qatar which are equipped with the latest technology to provide exceptional cinematic experiences for our guests.'

Novo Cinemas at Tawar Mall features 9 Premium Theatres that include a luxury 7 Star theatre with personal butler service, fine dining menu selection and fully reclining automated seats. The cinema is also equipped with the latest Dolby Atmos Surround sound technology.

The multiplex is located in Tawar Mall, a retail destination with never-before-seen attractions. This unique shopping mall located at one of the prime locations of Qatar & is easily accessible from driving routes.

Tawar Mall presents the unique opportunity to enjoy purely entertaining shows that further enrich their experience at our unique shopping mall. This year marks the first time that Tawar Mall launches its cinemas for families and children to indulge themselves to enjoy the pleasure of relaxing on this luxurious ambiance. We are truly confident that visiting our Mall will be one of the most rewarding experiences ever.