Doha, Qatar, June 2025 – Zulal Wellness Resort, the Middle East’s most iconic wellness destination by Chiva-Som, proudly announces its exclusive partnership with Qatar Airways Privilege Club, becoming the first wellness resort to offer Avios through the Card-Linked Offers programme. This collaboration will allow Privilege Club members to enjoy tailored wellness experiences, seamless bookings, and special rewards when using their linked payment cards at Zulal Wellness Resort.

Privilege Club members visiting Zulal Wellness Resort can now collect one Avios for every four QAR spent with their liked payment cards.

Through this innovative programme, Qatar Airways Privilege Club members will gain access to curated wellness packages, and bespoke retreats rooted in Traditional Arabic and Islamic Medicine (TAIM)— designed to enhance their journey toward holistic well-being. The initiative underscores Zulal Wellness Resort’s commitment to providing world-class wellness experiences enhanced by seamless rewards integration through Card-Linked Offers.

Commenting on the partnership, Ammar Samad, General Manager of Zulal Wellness Resort, said: 'We are thrilled to partner with Qatar Airways Privilege Club, a globally recognized loyalty programme, to bring exclusive wellness benefits to its esteemed members. At Zulal, we believe in the transformative power of well-being, and this collaboration allows us to extend our signature hospitality to a wider audience. Together, we aim to inspire a healthier, more balanced lifestyle for travelers and residents alike.'

The Card-Linked Offers programme is part of Zulal Wellness Resort’s ongoing efforts to integrate luxury wellness with seamless customer experiences. Privilege Club members can now enjoy effortless rewards while indulging in Zulal’s personalised wellness programmes.

The Card-Linked Offers programme, launched in 2023, integrated Avios in members’ everyday spends. Payment cardholders – including cards registered in Apple Pay, Google Pay or Samsung Pay – are able to link their cards to their Privilege Club accounts. This enables them to collect and spend Avios on everyday purchases at a wide range of retail and lifestyle partners.