Doha, Qatar - 18 May 2025: Al Meera Consumer Goods Company (Q.P.S.C.) has been named the winner of ‘IMAGES Most Admired Customer Experience Initiative of the Year’ at the IMAGES RetailME 𝐀&𝐌 𝐀𝐰𝐚𝐫𝐝𝐬 | 𝐓𝐇𝐄 𝐓𝐀𝐆 2025, held on the 15^th of May at the JW Marriott Hotel Marina, Dubai. The award was presented by IMAGES RetailME, the Middle East’s foremost retail business intelligence platform, and recognizes retailers who have redefined customer experience through personalization, innovative design, in-store technologies, and customer-centric strategies.

This prestigious honor celebrates Al Meera’s commitment to placing the customer at the heart of its transformation journey. As Qatar’s trusted neighborhood retailer, Al Meera has embarked on a series of strategic upgrades across its network, enhancing convenience, accessibility, and satisfaction in every store.

Through a customer-first transformation strategy, Al Meera has undertaken one of the most extensive retail upgrades in Qatar — guided by the evolving needs of families, communities, and everyday shoppers. The company has opened several new-generation branches, including Ain Khaled and Thumama South, which feature elevated interiors, wider aisles, digital screens, and self-checkout systems that offer greater convenience and accessibility. Older branches such as Mansoura have been demolished and rebuilt from the ground up, while six more locations have undergone full renovations to modernize layouts, improve traffic flow, and better reflect local shopping habits. These upgrades are not only about appearance — they are designed to reduce friction, shorten wait times, and offer customers an enhanced journey from entry to checkout.

The award submission also recognized Al Meera’s introduction of new retail formats tailored to customer accessibility and convenience. Among them is the Al Meera Floating Supermarket, a first-of-its-kind mobile store that serves coastal communities and recreational boaters along Qatar’s shores, offering a curated selection of essentials and refreshments. Combined with a strong value proposition, from weekly offers and seasonal promotions to monthly and seasonal raffles through the Meera Rewards app, Al Meera continues to enhance the customer experience at every touchpoint. The win reinforces the company’s mission to serve every household with care, consistency, and everyday value through formats that are not only future-ready but truly community-led.

Al Meera’s transformation is about reimagining how customers shop. Across its network, the company has introduced self-checkout systems, giving customers faster, more independent checkout options in both new and upgraded branches. It has also piloted Smart Cart technology, offering a fully digital in-cart experience where shoppers can scan, track, and pay without queueing. At Aspire Park, Al Meera launched Al Meera Smart, Qatar’s first fully autonomous grocery store, setting a new standard for frictionless, contactless shopping. These innovations reflect Al Meera’s ongoing commitment to not just modernize, but to lead in delivering retail experiences that are simple, seamless, and built entirely around the customer.

Commenting on the win, Al Meera said: “This recognition is a testament to Al Meera’s unwavering commitment to elevating the retail experience across Qatar. It reflects the trust our customers place in us every day and the relentless efforts of our teams to deliver on our promise of care, convenience, and consistency. As a proudly Qatari company, we are honored to represent our nation on a regional platform and remain focused on driving meaningful value for every community we serve.”

Al Meera’s recognition in the customer experience category reflects more than operational upgrades, it signals a shift in how the brand is reshaping retail expectations across Qatar. By combining physical transformation with smart, customer-led innovation, Al Meera is building a model that’s not only relevant for today but ready for what’s next.