Doha, Qatar – 25 February 2025: JMJ Group Holding proudly announces the completion of The Muse Hotel, a boutique hospitality concept in Lusail Boulevard that blends elegance, innovation, and personalized service. As the operator of both The Muse and The OQ Hotel, Mayfair Hospitality brings its expertise in delivering world-class guest experiences defined by exceptional service and a commitment to excellence. This latest addition to JMJ’s portfolio reinforces its commitment to shaping Qatar’s luxury hospitality landscape.

This milestone reflects JMJ Group Holding’s ability to anticipate market trends and deliver world-class developments that meet the evolving preferences of modern travelers. The Muse Hotel is designed to offer a fresh, contemporary take on boutique hospitality, seamlessly blending refined aesthetics with a vibrant and cosmopolitan appeal.

Designed for discerning travellers and long-term residents, The Muse Hotel offers refined accommodations, NE’A Spa & Wellness, the exclusive Lucy’s Rooftop Pool Club, and Casa Verde, a signature restaurant celebrating fresh, locally sourced ingredients.

Sheikh Jabor Bin Mansour Bin Jabor Bin Jassim Al Thani, Chairman of JMJ Group Holding, commented: “Expanding into the hospitality sector is a strategic step for JMJ Group Holding as we continue to diversify our contributions to Qatar’s development. The Muse Hotel represents our commitment to creating distinctive, high-quality destinations that align with Qatar’s ambition to be a global hub for luxury hospitality. By leveraging our expertise in real estate, we aim to deliver experiences that redefine hospitality while complementing the country’s evolving tourism landscape.”

The completion of The Muse Hotel was celebrated at an exclusive gathering attended by esteemed dignitaries and industry leaders, including Fahad Abdullatif Al Jahrami, Chief Development and Asset Management Officer at Qatari Diar. The event highlighted the vital role of Qatar’s private sector in driving innovation and elevating the country’s luxury hospitality offerings.

Fahad Abdullatif Al Jahrami, Chief Development and Asset Management Officer at Qatari Diar, added: “The opening of The Muse Hotel is a testament to the pivotal role of Qatar’s private sector in shaping the future of luxury hospitality. Through developments like this, private sector leaders such as JMJ Group Holding are driving innovation, enhancing Qatar’s tourism appeal, and reinforcing Lusail Boulevard’s position as a premier destination. This project reflects our shared vision of creating world-class urban experiences that attract visitors and residents alike.”                                                                              

Situated in Lusail Boulevard near Plaza Towers and many of Doha’s key cultural and lifestyle landmarks, The Muse Hotel enriches JMJ’s growing real estate portfolio, further solidifying its leadership in luxury hospitality and development.