Alo Yoga, globally celebrated for its ethical and trend-setting activewear, debuts exclusively at Doha Festival City, offering a seamless blend of studio and street fashion.
 
Doha, Qatar – 8 June 2024: Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, proudly announces the opening of Alo Yoga, a leading global luxury fashion and lifestyle brand. This flagship store, opened in partnership with Alshaya Group, spans 410 sqm and marks the brand's first venture in the country exclusively to Doha Festival City, located court K on ground floor.
 
Alo Yoga, established in 2007 in Los Angeles by Danny Harris and Marco Degeorge, is renowned for elevating luxury athleisure. It seamlessly transitions from the yoga studio to street fashion with its high-quality, ethically-made, and environment-friendly apparel and wellness products for both men and women. Celebrated by famous figures, yogis, and fashion enthusiasts alike, Alo Yoga is considered the fastest growing activewear brand globally.
 
The new store in Doha Festival City embodies the brand's mission to inspire wellness and create community through mindful movement. Customers can explore the latest collections of high-performance activewear and trendy leisurewear, beautifully showcased in an expansive layout designed to enhance the shopping experience.
 
'We are ecstatic to welcome Alo Yoga and to be home for their first and only store in the country. This significant addition to our mall underscores our commitment to our brand promise; 'It's My Place, My Choice.' Alo Yoga doesn't enrich our diverse portfolio of world-class retail options only, but also reinforces our dedication to continually enhancing the shopping experience in Qatar,' said Simon Van de Velde, Chief Asset Management Officer of Al Futtaim Real Estate.

'Our latest opening in Doha will give us an opportunity to connect with our customers in Qatar, through popular athleisure styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, as we continue to expand Alo and its offerings,' said Rebecca Jobo, President of Wellness Division at Alshaya Group.
 
In conjunction with the store opening, Alo Yoga is also launching its dedicated Qatar online shopping platform, www.aloyoga.com.qa, further expanding its accessibility and customer engagement in the region.