Azza Fahmy, exhibiting within Fifty One East’s pavilion, will be hosting a pop-up as part of the Doha Jewellery & Watches Exhibition, which will be held from the 5th to the 11th of February 2024. This pop-up, which is unique for various reasons, was designed to introduce our newly developed brand identity and store concept to our discerning Qatari clientele. The pop-up design, with its blue and gold hues, exudes the grandeur and elegance that are distinctive of the Azza Fahmy brand.

Along with an array of Azza Fahmy's families and inspirations, a carefully curated selection of the brand's signature pieces will be on display at the DJWE. Azza Fahmy, a brand recognized for its cultural inscriptions, will showcase its collection inspired by nature, stars and crescents, Ancient Egypt, and many more motifs that seamlessly fuse the past and present.

In an all-around exclusive experience, these pieces will be unveiled for the first time at the DJWE. Attendees of the fair will have the unique opportunity to view this collection, which highlights Azza Fahmy's intricate craftsmanship.

We invite you to discover the essence of Azza Fahmy's unique brand identity at the Doha Jewellery & Watches Exhibition, where cultural inspirations and exquisite know-how converge in an exclusive unveiling of the brand's signature pieces.