Massimiliano “Max” Binda brings over 30 years of experience in luxury hospitality to oversee the strategic direction and operations of The Ned Doha, a hotel and private members' club located in the heart of Doha.

Doha, Qatar –30 October 2023 – The Ned Doha, a hotel and private members' club, is pleased to announce the appointment of Max Binda to the position of Managing Director. Max will be responsible for charting the strategic course and overseeing the day-to-day operations of both the hotel and the Club, with a steadfast commitment to further enhancing the quality of service and experiences for members and guests.
With an impressive career spanning over three decades in luxury hospitality and private clubs, Max Binda brings a wealth of expertise to The Ned. Max's career includes serving as General Manager at London's The Connaught, and as Hotel Manager at Mandarin Oriental Hotel Group in Shanghai, China. Notably, he also led as Chief Executive Officer at Les Bordes Estate in France.

Max has also made significant contributions during his tenure at establishments including the Sofitel Legend Metropole Hotel in Hanoi, Vietnam, and 18 years of hands-on operational experience with Mandarin Oriental Hotel group in six different countries. Fluent in English, French, Italian, and German, his linguistic skills complement his multifaceted experience across different cultures and markets.  

Since joining The Ned Doha, Max has been deeply engaged in its operations, bringing his experience to the forefront. With a vision to elevate the membership experience at Ned’s Club Doha, Max, in collaboration with the team, has identified opportunities to refine the Club’s offerings. 
Commenting on his new role, Max Binda said: 'I am thrilled to be a part of The Ned Doha and eagerly anticipate the opportunity to contribute my experience towards enriching the Club and hotel’s offerings. The team’s unwavering dedication to excellence is truly commendable, and together, we are committed to creating exceptional moments for our members and guests.'

The Ned Doha, located in the former Ministry of Interior building, continues to be a symbol of architectural significance and historical richness. Crafted by Lebanese architect William Sednaoui in the 1970s, it offers panoramic views of the Arabian Gulf and city parklands, aligning with the character of other Ned locations across the globe.