
Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™
• TOD to utilise AI-enabled Buraq by Makana 360 to monitor and analyse millions of online conversations in real time
• TOD to share fan sentiment analysis and match predictions with viewers on a real-time basis to ensure an immersive viewing experience
• Makana 360 to analyse TOD's digital presence and performance to give the platform a better understanding of consumer demands
Makana 360, a data driven communications consulting firm, has signed a partnership agreement with TOD, beIN Media Group’s leading OTT platform for a comprehensive consumer behaviour analysis during the FIFA World Cup Qatar 2022™ streamed exclusively on TOD for the MENA region.
Using Buraq, an AI-enabled technology, Makana 360 will conduct massive brand listening and monitoring activities to better understand the digital presence and performance of TOD. Using its innovative and unique interface, Makana 360 will collect and analyse millions of public online conversations across social media, news websites, blogs, forums, and offline media in 187 languages, including Arabic. Its AI enabled analysis will reflect real-time fan sentiment towards their teams at all stages in the tournament as well as predict match results.
Speaking of the partnership John-Paul McKerlie, VP for Marketing and Sales at TOD said: “TOD is all about extending an immersive streaming experience for our viewers. Our partnership with Makana 360 is a step further in this direction, wherein we will be leveraging their innovative and unique scoring tool that analyses millions of public online conversations to predict football matches results.; These will be shared with viewers on a real-time basis to ensure that they do not miss out the sentiments of millions of FIFA World Cup fans across the globe. We will further use the consumer analysis provided by Makana 360 to enhance the platform and our offerings for future consumption.”
Abdurrahman Al-Husami, CEO at Makana 360, commented: “We are proud to collaborate with TOD to help it stay ahead in a competitive market and rapidly changing digital landscape. Analysing consumer behaviour using social listening and AI-enabled technologies has become a crucial and integral part in helping brands understand consumers’ conversations about their products and services, and to meet their needs and demands”.
Home >> Technology Section
Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Priz ...
Msheireb Properties Wins “Best Luxury Residential Development” and “Best Luxury ...
GTA: To date, exemptions exceeding QAR 900 million for more than 4,000 taxpayers ...
B-lounge doha celebrates the summer season with an enticing new b-lunch set menu
G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season
Msheireb Museums Unveils 2025 Summer Programme: Encouraging Creative Expression ...
MEEZA Signs Agreement with a Global Hyper-scaler to Utilize the Under-Constructi ...
Education Above All Foundation and Inter- American Development Bank Launch $100 ...
Keeta Sets Stage for Qatar Market Entry with Exclusive Founding Vendor Program f ...
Passenger Growth Hits 5% in May
Nasser Bin Khaled Automobiles Hosts Private Screening of 'F1: The Movie' In coll ...
May Air Cargo Demand Up 2.2% Despite Trade Disruptions
Qatar Insurance Group Earns MSCI's Highest ESG Rating, Cementing Its Leadership ...
Zulal wellness resort partners with qatar airways privilege club to offer exclu ...
Education Above All Foundation Announces New Collaboration with the American Cha ...
Auto Class Cars Launches its Special Summer offer on Maxus D60 and D90 max SUVs
Qatar Automobiles Company – FUSO: Driving Progress Across Industries in Qatar
Dukhan Bank Ranks #62 on Forbes Middle East's Top 100 Listed Companies for 2025
Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevatin ...
The Mitsubishi Montero Sport.. Attractive design, High Performance and Durable