Doha, Qatar – 10, January 2021: Doha Festival City (DFC), Qatar's one and only choice for shopping, dining, and entertainment, is pleased to announce it has received three new prestigious accolades, including 2 World Business Outlook Awards and a Retail Congress MENA Award.  

 

The Mall scooped The Largest Entertainment and Fashion Mall Qatar 2021 Award, and The Leading Shopping Destination Qatar 2021 Award from the World Business Outlook, a print and online magazine providing comprehensive coverage and analysis of finance, international business, and global economy.

 

The World Business Outlook Awards recognize industry mastery, leadership talents, industry value or net worth, impeccable strategies for success, and global potential.

 

Furthermore, Doha Festival City’s Artificial Intelligence (AI) Chatbot of the Bon Appetite campaign won the Silver Retail Congress MENA – New Emerging Technology Award from the Retail Congress MENA in the MENA Shopping Centre & Retailer Awards category, an industry award which identifies and honors exceptional innovations and achievements. 

 

For the Bon Appetit Food Festival, the Mall developed a completely touchless experience for its shoppers and tenants. Using the Chatbot, visitors were able to fulfil several functions such as registration, acquisition of coupons and tickets, participating in draws, in addition to receiving notifications and promotions. The Mall also launched a digital Food Passport campaign in partnership with various embassies to highlight the Mall’s over 100 dining options covering a variety of cuisines from around the world.

 

Robert Hall, Festival City General Manager, said: “We are honored to receive such valuable industry and media awards, adding to the growing number of accolades the Mall has garnered last year amounting to ten awards. Those Awards give us an additional drive to lead way through innovation and visitor engagement as a destination that houses the largest number of fashion, homeware, and sports brands in Qatar amongst many other unique offerings”.

 

Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. In line with the preventative measures set out by the authorities, Doha Festival City has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.

 

Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. In line with the preventative measures set out by the authorities, Doha Festival City has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.