Doha - 21, November 2021:  In yet another leap towards improving customer convenience and offering a seamless banking experience, Dukhan Bank, Qatar's leading banking player, has launched an interactive, multi-channel virtual assistant “Rashid” to assist customers with online inquiries in an easy and fast manner.
Inspired by its name that means “guide”, Rashid aims to respond to customer questions using improvisation and adaptability through English and Arabic during interaction. 

Rashid provides a host of services to customers from locating the closest branch or the nearest ATM and discovering nearby merchant offers through geolocation services to providing information about the Bank’s products and services, connecting with customer service members and checking foreign currency exchange rates amongst many other services.

 Virtual assistant 'Rashid' is currently available for customers on our website dukhanbank.com, Mobile App, online banking, and WhatsApp via 4410 0888. Moreover, it is available for Dukhan Bank employees on staff portal named “intouch” to resolve their queries. 

Commenting on the initiative, Dukhan Bank stated:
“We are extremely pleased to launch our virtual assistant 'Rashid', which comes as part of our efforts to implement the digital transformation strategy, improve customer experience, increase customer satisfaction and loyalty, and provide services and products that meet the aspirations of our customers.
Virtual assistants are playing an increasingly important part in our daily lives and this cutting-edge technology will offer customers a new way to engage with and receive answers to inquiries in a warm and friendly manner in the language of their choice. 

In a world with constantly evolving technologies and growing customer needs, Dukhan Bank believes that virtual assistants are becoming a necessity to ensure the best customer service anytime, anywhere”.

Soon, Rashid’s capabilities will be enhanced to include fund transfers, activating or blocking cards, providing spend analysis, credit card & utility bill payments, tailoring recommendations based on client behaviour and much more.