For Every Story, For Every Me
Express yourself with Pandora ME
October 10, 2021: Reset and refreshed, Pandora Me relaunches in 2021 with an all-new attitude. Tapping into the power of Gen Z’s energy, the collection is a celebration of self-expression, creativity and embracing the beauty found in our differences. It’s all about breaking the rules, defying expectations and being bold.
Personalisation is at the heart of the collection, with multiple styling accents allowing the wearer to amplify their own unique style. Chunky link chain bracelets and necklaces, mono hoop earrings and stackable rings are entirely customisable courtesy of interchange-able styling connectors and styling links. Opposites attract: tough-luxe industrial designs are offset with organic touches. Metals are mixed and matched. Freshwater cultured pearls, pavé and vibrant enamels in electric blue, shocking purple and laser green are juxtaposed with sterling silver, 14k rose gold-plated and ruthenium-plated unique metal blends.
A nod to the next generation’s fearless and outspoken voices, styling links are emblazoned with words like “freedom”, “dream” and “believe” for the wearer to express their values and beliefs. All-new mini dangles – including flames, a smiley face and banana – are a tongue-in-cheek take on the digital generation’s love of emojis. Medallions, which take their cue from ancient mythological symbols, tap into the idea of harnessing your inner power. Dedicated to individuals who are part of a globally-minded community, Pandora ME is made for those who don’t just care about what jewellery looks like – but what it means.
“The new Pandora ME designs have been created to reflect their wearer’s identity and bring our brand DNA and heritage into the future. We were inspired by the idea of connecting with a tribe of people driven by the power of imagination and creativity – a community that connects deeply with the Pandora world. We see the collection’s endless possibilities of personalisation as a catalyst for self-discovery - it’s all about identity, self-expression and telling your personal story,” say Francesco Terzo and A. Filippo Ficarelli, Pandora’s VP Creative Directors.
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