October 06, 2021:   This month Oral-B, the industry leader in oral care innovation, is set to launch the iO™ toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes, comes after six years of intensive product research and development and over 250 patents from around the world. The iO™ boasts a coveted position as 2020’s CES Innovation Award Honorees due to its advanced technology.

 

The UAE will be the first market in the Middle East and Africa region to launch the innovative Oral-B iO electric toothbrush. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the “Creating the Future” agenda of Expo 2020 Dubai. 

 

Oral-B iO™ combines best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products. 

 

In clinical tests, Oral-B iO™ provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO™ users experienced:

 

● 100 percent more plaque removal after eight weeks vs a regular manual toothbrush

● 100 percent healthier gums in just one week vs a regular manual toothbrush

 

“There is nothing like the Oral-B iO™. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa. “The result of years of expert development, Oral-B iO™ strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health. Aligning with the UAE’s digital transformation strategy, P&G is constructively disrupting its business to deliver experiences that reinvent what people expect of everyday products.”

 

The Oral-B iO™ uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO™ brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel. 

 

As a result of input from more than 1,800 consumers, the Oral-B iO™ includes five key pillars of design features and experience capabilities:

 

 

The new Oral-B iO™ will be available for purchase in the UAE beginning in October 2021. For more information about Oral-B iO™, visit https://www.oralbarabia.com/en 

 

• Oral-B iO 9 Series Black: AED 1499

• Oral-B iO 7 Series White: AED 899