Doha – Qatar, January 26, 2020:  ALIF has officially opened its doors to the public as the biggest bookstore in the country. The bookstore houses a one-of-its-kind showroom offering customers a large collection of books, a wide range of international lifestyle products, and a selection of technology and entertainment goods.

 

Spanning an impressive 4,000 square metres, ALIF’s showroom is located in the heart of Doha’s city centre near the Qatar Sports Club, bringing the convenience of a one-stop-shop into the lives of customers to serve all their individual and business needs, especially to the neighbouring commercial district of West Bay.

 

With a vision to inspire the community and fuelled by a mission to facilitate greater exchange of knowledge, ALIF exclusive brands offer customers a variety of products from top international books, art and engineering supplies, stationery, gadgets, games and educational toys, all at competitive prices.

 

Commenting on the launch of the store, Mr. Ramzi Rizeq, CEO at ALIF stated:

 

“ALIF meets the needs of the avid reader, the modern-day student, and the lifestyle connoisseur all in one place. At ALIF, we strongly believe that people are at their best when they are inspired the most. This is why we want to be the catalyst that motivates people to learn, innovate, create, and excel in everything they do and at the same time empower the people of Qatar to continue discovering.”

 

More than a bookstore, ALIF invites its customers to an immersive experience - from entertainment to reading to gaming to conversations. ALIF acts as a discovery centre and an inspiration hub all in one place. A panoramic reading room invites book lovers to enjoy a book in a cosy spot surrounded by views of the city. For children, specially designated reading and creativity rooms are available where they can join in to listen to a reading or join many of the educational and entertaining programmes taking place. An in-house café provides visitors with a pleasant environment and a variety of fresh brews to enjoy with their books. ALIF also hosts a dedicated cultural centre that anticipates authors, gatherings, book-signing events, and promotions related to other publications.

 

Ahead of the official opening, the store has been operating through its easy-to-use, bilingual (Arabic and English), website, www.alifstores.com, which gives access to over 25,000 products at the click of a button. ALIF’s e-commerce wing is designed to provide customers access to a large portion of the store’s goods from the comfort of their home and enjoy delivery within two days. The website also provides businesses with a service to set up a company profile and place bulk orders for essentials straight to the office.

 

ALIF aims to lead a positive impact on Qatar’s society by encouraging discovery and inspiration. Its partner, Nutty Scientists, is the leading provider of interactive programmes for children related to science, technology, mathematics, environmental issues, and health. Visitors can inquire about Nutty Scientists’ services at the store.