Doha-Qatar – 12 July 2020:   Al Meera Consumer Goods Company (Q.P.S.C.), has launched an e-raffle campaign for “Qatar National Products”, as part of its continued efforts as the leading national retailer to encourage customers to select local products. 

The campaign, held from 8 July to 28 July 2020, gives Meera Rewards members the chance to win 1,000,000 points on a daily basis upon spending QAR 50 or more on national products. Each member will be allowed one entry per day and they will automatically be entered into an e-raffle draw announcing 70 winners every week. The winners will receive an SMS confirmation with the new points added to their accounts within 72 hours from the draw date. 
Commenting on the campaign, Al Meera Company stated:

“Together, We Support National Products”, an initiative by the Ministry of Commerce and Industry and adopted by Al Meera, aims to bolster the local suppliers in Qatar. As a country working towards self-sufficiency, this campaign will help expand the visibility of high-quality, home-grown products and other household items and drive Qatar’s goal towards this endeavours. With this campaign, we commemorate the success of local SMEs, while at the same time leverage the Meera Rewards program to our customers’ benefit.”

The national retailer runs the most extensive network of branches in Qatar with a commitment to providing the best quality at competitive prices in the market. Al Meera presents a variety of locally produced goods at a great value for customers to select from in addition to a range of import products.

Al Meera has been instrumental in championing national products at its branches since the blockade in 2017. Over the years, the retail giant has been a keen supporter of national products through different campaigns by Meera Rewards and offering shelf and kiosk spaces to local producers and collaborating with MOCI on initiatives to promote “Made in Qatar” products. Al Meera has since been committed to the development of SME’s in line with the country’s economic diversity goals under the Qatar National Vision (QNV) 2030.