Search QatarPRNetwork.com

Home >> Automobile

Infiniti Middle East Launches the Showroom of the Future

Infiniti Middle East Launches the Showroom of the Future

Saturday, June 27, 2020/ Editor -  

Share

Home >> Automobile
• The INFINITI Configurator brings the dealership to car buyers, with new digital experience, wherever they are
• The interactive experience provides a platform to visualise and customise models before requesting a quote, booking a test drive, or sharing a personalised configuration with anyone to view 
• Available in 11 markets across the Middle East, the launch is the first phase of a fully operational e-commerce model
 
 
 June 27, 2020:   INFINITI Middle East is set to revolutionise the customer experience in the digital era by launching the ‘showroom of the future’, the INFINITI Configurator. Available in 11 markets the virtual experience brings the dealership to car buyers wherever they are using high quality, realistic visualisation and customisation content. Through the interactive configuration panel, customers can explore and modify six INFINITI models at the touch of a button, before requesting a quote, booking a test drive, or sharing a personalised configuration with anyone to view.
 
“Automotive brands are facing the priority of joining the physical world with the digital one, INFINITI has now taken another step to allow customers to connect with our brand anytime and anywhere”, said Markus Leithe, Managing Director of INFINITI Middle East.
 
“As a forward-thinking region, we are proud that the Middle East is the driver and testing ground of the INFINITI Configurator, and look forward to connecting with our customers on new levels.”
 
The INFINITI Configurator is accessible through INFINITI’s dealership websites in the region and is designed to be engaging, interactive and innovative. Users can explore seven car models and learn about their features and specs through interactive hotspots, including flagship SUV’s, the QX80 and QX50. In addition to viewing the car’s exterior and interior in 3D, users can customise the colours and finishes, hear each car’s unique sound with an engine start-up, and place the model in a true-to-life background to get the car’s perspective in a realistic scenario. Users can then get a quote, book a test drive, and/or share the personalised configuration with anyone or download to view offline, which works seamlessly on all devices (pc, mobile, tablets) for an optimised experience.
 
The platform usability aims to support the customer in their journey when consideration INFINITI products without having to visit a showroom. INFINITI anticipates the growth of the e-commerce platform by expanding features towards end of year that will enable customers to pay a deposit and check available stocks online.

Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

Carnegie Mellon University in Qatar Starts Semester with the Highest Student Enr ...

World Gold Council and its Members Highlight Commitment to Sustainable Developm ...

ESPA Mondrian Doha Reopens to High Anticipation

ACS Doha's New Mascot Adds Competitive Bite

Parmigiani Fleurier Launches New Tonda Reine De Mai

Doha Festival City Announces a Range of End of Season Offers and New Collections

Qatar Airways Group Organises Efforts to Send Almost 100 Tonnes of Essential Sup ...

QLM Life and Medical Insurance Company Expands its Global Medical Network

Dusit Doha Hotel Announces the Reopening of Devarana Spa

Versus Versace Republique - VSP1V0519

Al Meera Opens Third “MAAR” Convenience Store at Umm Ghuwailina Metro Station

A High-level Virtual Event Reflected the Role of State of Qatar in Supporting an ...

Barwa Bank Announces the August Draw Winners of its Thara'a Savings Account Pri ...

QIB Recognised at The Asian Banker's Excellence in Retail Financial Services Awa ...

Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue

How CMU-Q Innovators Learn Lessons Online

Ogilvy Becomes First Agency Brand to Reach 1 Million Followers on LinkedIn

Hublot Becomes the Premier League's Official Timekeeper

Education Above All Foundation Calls for an End to Attacks on Education, Shines ...

ACS Doha Opens New Landmark Campus to Students