Experience LEGO like never before– only at Doha Festival City

31 July 2019 Doha, Qatar:  Doha Festival City, Qatar’s unique, world-class retail, entertainment and dining destination is hosting the first of its kind LEGO Festival from 30 July 2019 to 17 September 2019.

The festival will feature six LEGO activities in 4 different zones spread across Festival City and will have a variety of experiences from creative brick building to instructed challenges and physical activations for visitors to engage with.

LEGO Friends Zone, is where participants can meet and engage with five exploring, creative, funny and quirky characters; Andrea, Emma, Mia, Olivia and Stephanie. Located in the atrium node, ground floor. The activity will also feature a photo booth, a silent disco where they can dance away and a creative station where visitors will be instructed how to create a LEGO heart that will be added to a giant heart display, growing over time, leaving a piece of their LEGO heart in Festival City.

The LEGO Duplo activity, located in the centre court at the ground floor caters for the youngest of visitors and lets them unleash their unlimited potential, learn through play and engage with their family. Toddlers can build pits, build tables, and a Duplo train all set in a park themed set up. 

LEGO Technic + Architecture, also located in the Centre court at the ground floor is for the more experienced builders. Patrons get to experience building and racing LEGO cars as well as add to the ever-growing LEGO skyline with their own skyscraper tower. They can also take a picture on the podium with the LEGO Champions Cup. 

The LEGO Jungle activity and will be located at the Centre court on the first floor, where LEGO goers can experience a LEGO zoo, with life-size forms of several animals.

LEGO Ninjago, located at the entertainment node and will test guests’ abilities to tame the Dragons and become a master, take on the Ninjago challenges, or perfect your build skills in our brick arena. Designed for kids who love adventure, this zone allows the Ninjago theme to come to life with a rustic ninja backdrop, dojo for training and huts for Dragon challenges.

The Lego activities is free of charge for Doha Festival City shoppers. Registration desks are available in each activation area and open between 2pm and 10pm daily.

Robert Hall, General Manager, said, “We are incredibly excited to host Qatar’s first LEGO Festival. It is a wonderful opportunity for us to interact with our guests through igniting our guests’ Imagination,  by giving them  a fun experience where families can engage with what the LEGO Brand values in a creative way, in a caring environment by learning  through a quality product such as LEGO. Doha Festival City looks forward to welcoming all visitors from different ages to the LEGO Festival.”