September 18, 2018:  The unique Estonian womenswear designer DIANA ARNO expands online shopping to Middle East. A favourite with modern, intelligent women with fashion flair, the brand has received raving reviews domestically and internationally since being established in 2011. DIANA ARNO’s manifesto is to unite luxury and comfort, creating timeless and feminine clothes for urban women, with eye-catching details that carry smoothly from work to cocktails, from workweek to weekend. The clothes are always uncompromisingly feminine: playful details, tailored finishes and signature styles imbue every single item with effortless and sophisticated feel, necessary in creating outstanding, lasting and memorable outfits.

DIANA ARNO’s AW 18/19 collection takes us back to the feminine 70s and provocative 80s. From razor-sharp tailoring and exaggerated, oversized silhouettes to the ultimate protagonists of the collection – statement coats and timelessly elegant, red-carpet worthy dresses and dreamy head-to-toes looks from soft velvet. Using the rich jewel hues and metallic high-shine flashes of sequins, the iconic 70s and 80s disco looks are translated into modern cocktail and evening dresses. Effortlessly combining sequins and shine, velvet and denim, the elegant yet surprising collection perfectly embodies the unique style of DIANA ARNO.

Kristiina Virt, Brand Manager for DIANA ARNO says: “We are truly excited about bringing DIANA ARNO to the Middle East market! Being the most favourite travelling destination for the designer of the brand, Diana, luxurious Dubai with its breath-taking architecture and flawlessly dressed women, has been an inspiration for our collections. 

Whenever Diana travels to Dubai, she loves to sit by the sea, look at the waves and sketch the brand’s signature flowy maxi dresses, that are passionately loved by the women in our homeland and beyond. Expanding to the Middle East is a very natural step for the brand and our way to express our warm feelings towards the local women and culture. We hope the Middle East will love us as much as we love Middle East!”

The collection is available at www.dianaarno.com