Qatar - 12 May 2024: Luxury fashion and lifestyle brand Alo Yoga opened its newest flagship store in Qatar today at the Doha Festival City, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening also marked the launch of the online shopping platform https://www.aloyoga.com.qa in the country.

Sprawling across 410 sqm, the in-store experience builds on Alo’s global mission to spread mindful movement, inspire wellness, and create community. The store’s expansive layout will bring the latest collections to full display, including high-performance activewear, and on-trend leisurewear.

“Following the successful opening of Alo in Kuwait and more recently Dubai, our latest opening in Doha will give us an opportunity to connect with our customers in Qatar, through popular athleisure styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, and we look forward to bringing the brand to Abu Dhabi in October and more locations across the GCC as we continue to expand Alo and its offerings.” said Rebecca Jobo, President of Wellness Division at Alshaya Group, at the opening.

Founded in 2007 in Los Angeles by Danny Harris and Marco Degeorge, Alo is the fastest growing activewear brand globally. It has since become an international sensation loved by celebrities, yogis, and fashion-forward individuals. The Los Angeles-based brand aims to elevate luxury athleisure from the studio to the street, with high-quality, ethically made, and environmentally friendly active apparel and wellness products for both men and women.

Earlier this year, Alo made its grand debut at The Dubai Mall following its Middle East debut in Kuwait at The Avenues in 2022. Additional expansion plans are underway in the region, with the opening of more UAE stores planned for the second half of 2024.