Search QatarPRNetwork.com

Home >> Lifestyle

Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera Haircare Range

Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera Haircare Range

Monday, January 18, 2021/ Editor -  

Share

Home >> Lifestyle

January 18, 2021:    Herbal Essences, owned by the conglomerate Procter & Gamble, is venturing further into the trend for plant-based beauty products with the introduction of a new “Potent Aloe Vera” sulfate-free line. The collection, whose star ingredient is Aloe Vera has been sustainably and responsibly harvested from Mexico, and authenticated by the Royal Botanic Gardens, Kew, one of the world’s leading botanical institutions with more than 260 years of experience in plant science.


Herbal Essences is the first-ever and only global hair care brand to have its botanicals endorsed by the Royal Botanic Gardens, Kew as well as being certified by PETA. The new collection contains seVeral wash day products - ranging from leave-in hair oil mist, shampoos and conditioners, which allows consumers to start and maintain a solid healthy hair routine. The variants within the range help to fight frizz, strengthen strands, protect hair color and provide soothing scalp-balance.
AlHamza AlSadr at P&G said: “The new Potent Aloe Vera range by Herbal Essences uses ingredients that harness nature and science's power to provide superior care and transform hair into its healthiest state. With six times more Aloe Vera than the standard Herbal Essences Bio:Renew products’ level these new shampoos and conditioners are also sulfate-free.”  


The range emphasizes the importance of assimilating natural ingredients to your hair care routine, such as the combination of Bamboo and Aloe Vera to strengthen your hair, Mango and Aloe Vera to protect colour-treated hair, Argan Oil and Aloe Vera to nourish and repair and Coconut and Aloe Vera to hydrate. Potent Aloe Vera is a collection of products that works on all hair types including curly to encourage healthy habits that restores dry, over styled and neglected hair to good hair health.


In line with the brand’s sustainable agenda, the shampoo bottles are 100% recyclable (except for oil pump, discard separately), made of 25% recycled material and is PETA certified. In addition, Herbal Essences’ Aloe Vera is sustainably harvested from a farm in Tamaulipas, Mexico. The supplier uses certified sustainable farming practices: all Aloe Vera leaves are hand-picked, and the farmers only remove two to three leaves per plant at one time to sustain the plant ecosystem. 

 


Previous in Lifestyle

Next in Lifestyle


Home >> Lifestyle Section

Latest Press Release

QDB Launches Factory One to Drive Local Manufacturing Capabilities

Al Meera Launches Local Vegetables Festival

Tanagra Celebrates Its 40th Anniversary Across The Middle East

Qatar Islamic Insurance Group, SAP Sign Digital Transformation Partnership

Education Above All Foundation's Internet Free Education Resource Bank wins mEdu ...

QIB Awards More than 200 Misk Account Holders to date with Cash Prizes in its Fo ...

Madaeen Al Doha Group Signs Deal with MTD Group For Joint Venture in Water Susta ...

Al Meera Group Announces the Financial Results for the Year Ended 31 December 20 ...

Dukhan Bank Enhances its Corporate Digital Services

Dukhan Bank Launches Credit Card Campaign for a Chance to Win 500 Fitbit Devices

ECS Group has been Appointed as Qatar Airways Cargo's GSA in the United Arab Emi ...

QIB to Hold its General Assembly Meeting Virtually on Monday 22 February

Qatar Airways Cargo Joins Hands with UNICEF to Support Prioritisation of COVID-1 ...

MAKE UP FOR EVER Presents the Brand-new Matte Velvet Skin Concealer

QLM Declares a Net Profit of QAR 98 Million for the Year 2020

Dukhan Bank Enhances Mobile App With New Services and Features

Mouawad Renews its Partnership with SHE IS MORE Empowering Women to Create Covid ...

MEEZA Partners with CWallet to Power the blockchain-Backed Digital Wallet Servic ...

QIC Group Reports Gross Written Premiums of QAR 12.2 Billion in 2020

Ooredoo Group Announced Net Profit of QAR 1.1 Billion in 2020 and the Board Prop ...