Banish the bounce to achieve New Year’s fitness resolution success
 
Dubai, UAE, 11 January 2018:  The latest 2018 collection of Panache’s award-winning sports bra has started arriving in TKD Lingerie stores. Purples and pinks infuse the start of the season, picking up the colour trend from the fashion lingerie range and bringing it through to sports.
 
Also new for the season is the invisible under clothes ‘latte’ colour alongside white, black, and grey in the neutral range.  
 
The sports bras all have one thing in common; developed in conjunction with Loughborough University, they have been scientifically proven to reduce bounce by 83%. Wearing the right sports bra when exercising is vital to protect the fragile Cooper’s ligaments, as well as to prevent back, neck, and shoulder pain. 
 
January traditionally marks the start of a new focus on health and fitness for many people. To ensure the best possible chances of long term success, they need to make sure they take care of themselves in the process, according to Kate Kikano, owner of TKD Lingerie. She says, “We can only perform to our best ability when we feel good, and that means getting the right equipment. All women need to make sure they protect their chest with a great sports bra when they exercise, just as they would wear the right trainers when going for a run.
 
“Whether they like doing yoga inversions or trampolining, every woman deserves a sports bra that will give her the freedom to try anything, without pain or bounce. That is why we love the Panache sports bra. It encapsulates, lifts and shapes each breast individually, offering perfect comfort and support.” 
 
The vividly patterned underwired sports bra in Painterly Print and the invisible underwired Latte are available in size 28-40 B-J cup, for AED 330 / BD 33. The non-wired sports bra in Purple and Pink is available to order in size 28-40 B-H cup, for AED 315 / BD 31.50