For the first time in the region, consumers get a more customised, faster mobile experience powered by Huawei’s breakthrough Kirin AI processor 

Dubai, United Arab Emirates, October 31, 2017:  Huawei Consumer Business Group (CBG) has unveiled the world’s most powerful AI flagship smartphones – the HUAWEI Mate 10 Series in the Middle East & Africa region. Heralding a new decade of smartphone development, the new HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 devices are set to deliver the ultimate intelligent experience for regional consumers by providing more comprehensive mobile intelligence through Mobile AI. 

The HUAWEI Mate 10 Series goes beyond smart, using the AI application ecosystem to make the smartphone so intelligent with personalised AI applications that it completely changes smart applications and delivers a faster, stronger and seamless smartphone experience to users. Built with the world’s first AI processor for smartphones, the HUAWEI Mate 10 Series predicts its most efficient mode, optimizing performance to keep the phone in prime condition and deliver all-round greater efficiency, with more power, at higher speeds.

Commenting on the launch of the flagship HUAWEI Mate 10 Series devices in the region, Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa said: “Tech-savvy consumers in the Middle East and Africa have a huge appetite for innovative technology that offers increasingly intelligent and seamless solutions for their busy lives. The use of AI in the HUAWEI Mate 10 Series allows us to break through boundaries and usher in an era of smartphones that transform human-to-machine interaction and further expand their capabilities. With boosted performance, speed, power, and infinitely faster connectivity and download speeds, this premium device series delivers the ultimate user experience, and heralds a new decade of smartphone development.” 

Dubai Font
Huawei CBG has partnered with The Executive Council of Dubai to be one of the first smartphone companies to introduce Dubai Font to their users. The Mate 10 Series is the first smartphone series by Huawei that has Dubai Font embedded into it. Dubai Font has been designed for more than 180 countries and in 23 languages integrating Arabic and Latin typefaces.

Intelligent Speed 
Powered by the Kirin 970, Huawei’s new smartphone System-on-a-Chip (SoC) which combines an 8-core CPU, a new generation 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing, the HUAWEI Mate Series offers a significantly faster intelligent experience for consumers across the region. Most importantly, the performance of the Kirin 970 NPU is unparalleled with 25 times that of a CPU (Central Processing Unit) and with 50 times the efficiency of a CPU.

Providing the world’s fastest 4.5G experience, the HUAWEI Mate 10 Series smartphones only require a few seconds to load and play 4K online.  The devices are also the world’s first smartphone with Dual 4G SIM support enabling each SIM to make calls and browse simultaneously.

Intelligent Camera
In partnership with Leica, the renowned camera maker, the HUAWEI Mate 10 Series is the first Intelligent Photography smartphone that turns every shot into a perfect memory. The HUAWEI Mate 10 Series features a new Leica SUMMILUX-H camera with f/1.6 aperture to capture more light for low-light photography. Powered by Kirin 970’s dual ISP and Snapshot with AI Motion Detection, users can capture wonderful moments of children running or playing sports. AI-powered Real-Time Scene and Object Recognition with Real-Time Auto Settings allows the camera to automatically adjusts and chooses settings to help users capture better photographs in a range of different environments. 

The HUAWEI Mate 10 Series captures detailed AI-powered Bokeh Effect for a more natural and detailed transition between the background and subject and the AI-powered Digital Zoom of up to six to 10x brings far-off text into clearer focus and helps captures greater detail.

Intelligent Power
The advanced AI-powered Battery Management technology used in Huawei’s Mate 10 Series allows for full day use with the 4000mAh battery with smart power-saving technology, as well as smarter power management technology to personalize system settings, optimize background applications and push notifications for each user, maximizing power efficiency and increasing battery life. 

Powered with HUAWEI SuperCharge technology, the HUAWEI Mate 10 Series devices support 4.5V/5A low-voltage fast charging. A 10-minute charge powers the battery to 20 percent, while a 30-minute charge powers the battery to 58 percent. The battery remains at a low temperature during fast charging to ensure safety. The HUAWEI Mate 10 Series features the world’s first TÜV Safety Certified HUAWEI SuperCharge technology, the strictest certification of its kind in the world. Safety certification is based on the entire charging system including the charger, cables, IC, and battery for end-to-end charging safety.

As beautiful and sleek as it is powerful, the 3D Glass Body of the HUAWEI Mate Series devices - made of glass front and back, and beautifully curved on all four sides – makes the devices feel ultra-premium in the hand with a thin, futuristic design and comfortable grip. Available in three beautiful colours, the Mate 10 Pro comes in Titanium Gray, Midnight Blue and Mocha Brown and the Mate 10 is available in Black, Mocha Brown and Champagne Gold.

Price and Availability
The Huawei Mate 10 is available for purchase at the Huawei brand store located on level 2 at The Dubai Mall and across leading retailers. Huawei Mate 10 64 GB is available in Mocha Brown and Black colors at a price of AED 2,299 while Mate 10 Pro 128 GB will be available in Mocha Brown, Titanium Gray and Midnight Blue colors at a price of AED 2,999 from end of November.

Service Offers
Mate 10 Series comes with Mate 10 Care offer that includes an initial 6 months screen damage warranty service available at all Huawei Service centers across the UAE.

Mate 10 Care program also includes 1 time free engraving service and device sanitizing.