Doha, Qatar, 23rd January 2017 – Aruba, a Hewlett Packard Enterprise Company, (NYSE: HPQ) has announced that it will host its annual end-user conference at Hotel La Cigale in Doha, Qatar on the 30th of January. The event will showcase visionary technology encompassing enterprise mobility for the modern mobile workforce and the Internet of Things (IoT).

The core theme of this year’s event is “Digital Workplace”, which seeks to challenge and change the way CIOs and IT managers think about their corporate networks and enterprise mobility. This year’s conference is expected to be even bigger and better than last year’s event and will bring together mobility and Wi-Fi experts, comprising Aruba’s technology partners and resellers as well as customers and prospects

Mr. Ammar Enaya, Regional Director, Middle East and Turkey for Aruba, says, “The surge in mobile devices and the IoT trend means that the wired and wireless network must deliver more than just connectivity. The network is expected to provide actionable insights about the use of mobile and IoT devices to justify future investments, so that businesses can adopt new technologies and serve the needs of #GenMobile employees and guests while keeping the network secure and the budget under control. We’re excited to be back in Qatar with our partners, resellers and customers to share our insights as a result of our market leadership. We also intend to learn about the growth opportunities in the country.”

“Aruba’s recent introduction of new wired, wireless, cloud and security solutions will be a key focus at the conference. These developments are designed to accelerate the move to the digital workspace, while addressing the security concerns associated with the adoption of IoT initiatives in industries such as hospitality, healthcare, education and others.”

The Aruba conference includes keynotes sessions and will be ‘expo styled’ to deliver deep insights into how organizations can seize the advantages of new technologies, and truly unleash the potential of #GenMobile and the Digital Workplace.