The Mall will be home to a vital initiative that underscores the importance of early cancer detection, prevention, support, and education.

Doha, Qatar – 19 October 2023: Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, announced hosting a cancer awareness event in cooperation with Qatar Cancer Society, Which was held on 20 October.

Carrying the message 'Early Detection Saves Lives' through this initiative, Doha Festival City encourages individuals to prioritize regular cancer screenings and check-ups, underlining how early detection can significantly improve treatment outcomes and save lives.

Robert Hall, General Manager of Doha Festival City, emphasized the Mall's unwavering commitment to the campaign, stating, 'In alignment with our brand positioning, 'It's my place, my choice,' our commitment to the well-being of our community is manifested through our cancer awareness initiative amongst many other initiatives. We strive to equip our visitors with essential information and resources, enabling them to make informed decisions about cancer prevention and early detection. This initiative aims to empower individuals to pursue a healthier, cancer-free future actively.'

Mrs. Zakia Al-Madahka, Head of the Resource Development Department at Qatar Cancer Society, said: 'We are pleased to cooperate with Doha Festival City in this event, which reflects our shared commitment to raising awareness of cancer. This initiative is not only about disseminating information; it aims to combine efforts to support those affected and emphasize the importance of early disease detection in saving lives. We also thank the mall officials for their continued efforts in creating a healthier, more aware, and cohesive community.'

Furthermore, the campaign underscores that cancer is preventable. This critical message highlights the importance of a healthy lifestyle, including maintaining a balanced diet, exercising regularly, and avoiding tobacco. These choices can effectively reduce the risk of cancer development.

The initiative also places a strong emphasis on support and empowerment. It aims to provide information and resources for cancer patients, survivors, and their families to empower them to navigate the challenging cancer journey with confidence and resilience.

The campaign will also showcase the strides made in cancer research and innovation. Shedding light on advancements in cancer research and the array of available treatment options encourages ongoing research efforts that promise better treatments and outcomes.

Last but not least, the initiative champions awareness and education. It is dedicated to promoting knowledge about various types of cancer, their risk factors, common symptoms, and the wealth of resources available to those affected by cancer.

Through this campaign, Doha Festival City strives to make a substantial impact by fostering a culture of proactive health management and well-being within the community.